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5 Business Books You Should Read This Fall

“Live as if you were to die tomorrow. Learn as if you were to live forever.” – Mahatma Gandhi Take it from Gandhi: if you want to succeed...
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Why You Need A CRM System

How confident do you feel with your business data? Do you often struggle to make decisions because of the lack of clear and concise data...
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What’s Your Story? How Telling Your Brand’s Story Can Build Your Business

Whether they’re written in hieroglyphics on a cave wall, told while sitting around a campfire or posted on Facebook, stories connect us....
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Top 3 Digital Marketing Trends To Watch In 2019

“Change is the only constant in life.” So philosophized Heraclitus of ancient Greece long ago. However, the wisdom of this popular adage...
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7 Ways to Kick Your Content Writing Up a Notch

Marketing is one of the most difficult parts of any business. Why? It’s always changing. It requires constant research to determine...
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Is Hiring a Fractional CMO the Right Move for Your Company?

The idea of a fractional Chief Marketing Officer (CMO) is not a new one in the world of business, but it is a model that is gaining more...
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Creating a Strong Brand & Reputation—And Why It’s Important

The world is moving faster and faster, and access to news and information changes at an astounding rate. If you want to be recognized,...
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Growing Jennasis: Meet Our New Chief Strategy Officer (CSO)

As a virtual company experiencing massive growth, Jennasis & Associates is putting systems, processes and people in place to keep up with...
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Strategies for getting SH*T done

In a world of constant multitasking, finding ways to be more productive and get things done is crucial. Many people are in search of the...
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Balancing Branding & Lead Generation Marketing

A former manager of mine once told me, “The problem with marketing is that 50% of it works and 50% of it doesn’t, but nobody knows which...
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How to Participate with Compliance on Social Media

The internet continues to grow and evolve year after year. Now being referred to as the “Internet of Things” (IoT), the internet is made...
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Create a Better Customer Relationship Through Personalization

Personalization is a common practice these days in sales, marketing and customer service. It feels good when a store you frequent...
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