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Why Stories Matter: The Magic of Human Touch in a Tech-Driven Marketing World

Let's dig in on how marketers and business owners can bring out the human-side of their marketing in an age where many are using AI to drive marketing efforts.

Tips On Developing A Solid Marketing Strategy Unique To Your Brand* Part Two Casting a Vision and Defining Your Target Market

In our second part of Developing A Solid Marketing Strategy Unique To Your Brand, we look at defining a vision for your business and how to hone in on your target market.

Fairy Tales, Music School, and Why Storytelling in Marketing Matters – Part 2

Join us on Part II of why Storytelling matters in marketing and learn the three parts of a good marketing story as well as how you can implement these parts to tell a good story.

Two “Women You Should Know” in Northeast Ohio*

The year was 2011. Although the recession was over, it took several years for the economy to recover, and the appeal of a virtual assistant to help business owners and “domestic engineers” with the administrative details of running a home or office was on the rise. This was how Jennasis got its start 13 years ago

Fairy Tales, Music School, and Why Storytelling in Marketing Matters – Part 1

Storytelling is the oldest form of knowledge transfer in the world. Humans have taught, theorized, influenced, and connected via stories for millennia.

Tips on Developing a Solid Marketing Strategy Unique to Your Brand*

With the new year here, it is critical that you take a good look at defining your target market, your competitive advantage and your marketing objectives so that you can put together a solid plan designed to optimize your visibility and revenue in the new year.

Unload Your Shopping Cart: Why Outsourcing Matters

There’s this great little metaphor about balancing all of your obligations, and it starts with a shopping cart. Shopping carts have...

A Stitch In Time Saves Your Website—and Your Wallet

Oklahoma State Representative Marcus McEntire is being sued, and not for the reason you might think. Well, before running for office,...

Your Website is Grounds for a Lawsuit—No, Seriously.

The Americans with Disabilities Act (ADA) “prohibits discrimination against people with disabilities in everyday activities…[It]...

Get More Local Business, Today

Have you ever Googled something like “pizza places near me”? If you haven’t, it’s a great tool to find local businesses—sometimes even...
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