Inc. Magazine / Inc.com 2021

By

Nick Goers

How to Pandemic-Proof Your Business: 15 CEOs share their tips.

Jennifer Malcolm, CEO of Jennasis & Associates, has virtual happy hours and an online book club for her team. Every year, they also donate their time to a nonprofit organization. “We’re working with a food bank this year,” says Malcolm. In addition to these planned efforts, she believes it’s essential to acknowledge the everyday struggles and celebrations by sending flowers or a card or simply touching base. “Those touchpoints allow people to feel involved and included.”

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